Old Spice verses Axe - Which is More Effective Research Paper

Old Spice verses Axe - Which is More Effective - Research Paper Example Some of the respondents answered that sexuality is natural and therefore it is alright to use axe for these experiences while other respondents felt annoyed that these aspects must not be used for commercial advertising. Axe incorporates much higher tendency of sexuality in its commercials while old spice keeps it moderate. Perhaps due to this reason, the effectiveness and popularity of old spice is way higher than axe till date. Brand Extension is defined as that marketing strategy of a company in which the company uses the same brand name for different products. An example of Dove can be taken in this regard. The company uses the same brand name that is ‘Dove’ for all its products which include bar soap, face wash, hand wash, body wash, shampoos, conditioners, deodorants, moisturizers, hair color etc. The original brand name is Dove which is used for the entire product range of the company. Line Extension is that marketing strategy where the company uses the same brand name for launching new variants of the existing products. In this case, the company can introduce new flavors, colors, sizes, forms, packaging, added ingredients etc. An example of ‘Maggi’ can be taken in this case. The company uses the same brand name for all the new variants it launch be it noodles, soups, flavorings anything. Private Brand is those products which are produced, marketed, distributed and controlled by retailers. There is the famous example of Private Brand in U.K. the most popular examples are ASDA, Sainsbury, Tesco which produce, control and market products by their own names. There is a number of products produced and marketed by these famous stores.